[Happypair]

Lumina's initial comment about older, heavier people jumping right in is very observant, very interesting and, we're happy to say, very true. We are into (well into) our 50s, plain (but clean and presentable), and while Happy is on the slim side, Mamabear's kinda like the teapot.. short & stout. Two years ago, we were full of fantasies, our "research & discussion" phase complete. Then we almost gave up before we started because we figured, who would want us? We're still not sure we'd swing with ourselves.. hahahaha. Well, guess what, we took the plunge and we're having a great time. It's not a numbers game, and we're not talking huge numbers anyway, but let's say enough "success" that we're asking ourselves at what point do we become sluts? (Has there been a poll question: what numbers or numbers/year equals picky (or hopeless) vs. successful vs. flat-out slutdom?)
Off topic, here, sorry, just offering a little positive reinforcement for fellow plain people. But the fact is that we old/plain people as a group are probably having more fun than anybody because life has taught us people are about so much more than just pretty faces, tits & ass.
Getting back to ads, I (male) used to sell real estate some years back, an I think some of the guidelines for realty ads would also apply to swinging ads. We used to try to oversell in our ads.. way too much data.. until a wise manager said, the purpose of the ad is not to sell the house, simply to get the phone to ring. So I look at the purpose of an Swing Lifestyle ad as being to get a response, to tease them enough to put us in touch. But the ad itself is not gonna get us laid; the real "selling" starts after that initial contact. Obviously the ad must emphasize your positive points.. visual, personality, sexual skill, or whatever.. but it must be honest. As another poster noted above, there is no real point in lying about physical details, because you're just gonna blow yourself out of the water when a meeting does occur.
A good ad guideline, i think, would be to try to write the ad that you would be tempted to answer yourself. It should reflect what you are, and also appeal to the type of people you seek. So many ads carry mixed messages.. the words say we are classy, seeking long-term friendship, etc, and the pics are all tits and twat. Guess which has more impact.. the pics of course. This sound judgemental, and that's not the point. Exhibitionism is certainly legitimate, and so are one-nighters if that's the preference. But when I see faceless snatch pics, I do not see a long-term relationship, just a receptacle to come in. Is that the message you mean to be sending? (This is generic advice, btw, not directed at any of the posters above.)
Ultimately, ads are a means to an end, but probably will become less and less important to seasoned swingers. Clubs and meet & greets provide immediate face-to-face contact without the bullshit. And finally, if treat people right and the best method of all will come into play: referrals. New swinging friends will want to introduce you to their swinging friends. Now you are being connected to people who are pre-screened, likely compatible.. the odds of meeting "right" couples really swing in your favour.